As sustainability becomes an imperative, brands look to utilise more ‘earth-inspired’ designs and colour palettes.
No longer just the realm of organic food and personal goods, this trend is seen to grow across many industries.
The standard, subtle and earthy tones in greens, blues and browns are now being combined with highlight colours, iconography and typography to reinforce and compliment the ecological and sustainable themes.
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| label trend: NEW NATURAL – how to get the look | |
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